
Sign up to save your podcasts
Or


This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS
In episode 031, Chris Maffeo had the honor of meeting in person with Joonas Mäkilä, a close friend and Co-founder of Mother's Milk Beverages, a Spirits Company based in Finland. He is a Finnish Commercial Advisor with two decades of experience in FMCG multinationals, private equity-backed hospitality groups, and other industries. We hope you will enjoy their chat.
This is a video episode if you watch it on Spotify.
About the Host: Chris Maffeo
About the Guest: Joonas Mäkilä
Time Stamps
(2:00); Lingoncello Launch
(9:10); Breaking Into Outlets
(11:50); Taking Advantage of The Back Bar
(13:50); A Outlet Owner's View of Attempted Sales
(18:38); Small & Big Brands
(28:45); Brand Stories
(38:00); Target Occasion > Target Consumer
(40:20); Expand Or Focus Distribution
(50:00) Win at Home
(57:00); Internal Competition
(1:02:35); Cash Efficiency
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]
A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
By Chris Maffeo5
44 ratings
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS
In episode 031, Chris Maffeo had the honor of meeting in person with Joonas Mäkilä, a close friend and Co-founder of Mother's Milk Beverages, a Spirits Company based in Finland. He is a Finnish Commercial Advisor with two decades of experience in FMCG multinationals, private equity-backed hospitality groups, and other industries. We hope you will enjoy their chat.
This is a video episode if you watch it on Spotify.
About the Host: Chris Maffeo
About the Guest: Joonas Mäkilä
Time Stamps
(2:00); Lingoncello Launch
(9:10); Breaking Into Outlets
(11:50); Taking Advantage of The Back Bar
(13:50); A Outlet Owner's View of Attempted Sales
(18:38); Small & Big Brands
(28:45); Brand Stories
(38:00); Target Occasion > Target Consumer
(40:20); Expand Or Focus Distribution
(50:00) Win at Home
(57:00); Internal Competition
(1:02:35); Cash Efficiency
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]
A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com

184 Listeners

112,416 Listeners

301 Listeners

5,679 Listeners

994 Listeners

17 Listeners

15,263 Listeners

801 Listeners