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031 | Building brands bottom-up balancing Nordic minimalism with Italian flair | with Joonas Mäkilä, Co-founder of Mother's Milk Beverages (Helsinki, FI & Prague, CZ)
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS
In episode 031, Chris Maffeo had the honor of meeting in person with Joonas Mäkilä, a close friend and Co-founder of Mother's Milk Beverages, a Spirits Company based in Finland. He is a Finnish Commercial Advisor with two decades of experience in FMCG multinationals, private equity-backed hospitality groups, and other industries. We hope you will enjoy their chat.
This is a video episode if you watch it on Spotify.
About the Host: Chris Maffeo
About the Guest: Joonas Mäkilä
Time Stamps
(2:00); Lingoncello Launch
(9:10); Breaking Into Outlets
(11:50); Taking Advantage of The Back Bar
(13:50); A Outlet Owner's View of Attempted Sales
(18:38); Small & Big Brands
(28:45); Brand Stories
(38:00); Target Occasion > Target Consumer
(40:20); Expand Or Focus Distribution
(50:00) Win at Home
(57:00); Internal Competition
(1:02:35); Cash Efficiency
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]
A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
View all episodes
By Chris Maffeo
5
44 ratings
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS
In episode 031, Chris Maffeo had the honor of meeting in person with Joonas Mäkilä, a close friend and Co-founder of Mother's Milk Beverages, a Spirits Company based in Finland. He is a Finnish Commercial Advisor with two decades of experience in FMCG multinationals, private equity-backed hospitality groups, and other industries. We hope you will enjoy their chat.
This is a video episode if you watch it on Spotify.
About the Host: Chris Maffeo
About the Guest: Joonas Mäkilä
Time Stamps
(2:00); Lingoncello Launch
(9:10); Breaking Into Outlets
(11:50); Taking Advantage of The Back Bar
(13:50); A Outlet Owner's View of Attempted Sales
(18:38); Small & Big Brands
(28:45); Brand Stories
(38:00); Target Occasion > Target Consumer
(40:20); Expand Or Focus Distribution
(50:00) Win at Home
(57:00); Internal Competition
(1:02:35); Cash Efficiency
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]
A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
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