This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS
In Episode 032, I enjoyed speaking to my friend and ex-colleague Julian Marsili. He is a Global Drinks Brand Director with many years of experience in the drinks business. He is behind the successful rejuvenation of the Carlsberg brand globally, the launch of Alcohol-Free brews and other Portfolio Innovations. He has previously managed Peroni Nastro Azzurro in Italy. I hope you will enjoy our chat.
This is a 2 part-episode so Don't forget to listen to episode 033 as well. I hope you will enjoy our chat.
Time Stamps
(1:38); Brand Saliency
(11:57); Maintaining Basics
(17:05); Disconnected From Product
(24:31); Demand Space Vs Target
About the Host
About the Guest
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]
A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
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By Chris Maffeo
5
44 ratings
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS
In Episode 032, I enjoyed speaking to my friend and ex-colleague Julian Marsili. He is a Global Drinks Brand Director with many years of experience in the drinks business. He is behind the successful rejuvenation of the Carlsberg brand globally, the launch of Alcohol-Free brews and other Portfolio Innovations. He has previously managed Peroni Nastro Azzurro in Italy. I hope you will enjoy our chat.
This is a 2 part-episode so Don't forget to listen to episode 033 as well. I hope you will enjoy our chat.
Time Stamps
(1:38); Brand Saliency
(11:57); Maintaining Basics
(17:05); Disconnected From Product
(24:31); Demand Space Vs Target
About the Host
About the Guest
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]
A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
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