In this episode, I sit down with Samantha Eck—a former creative turned fractional CFO—for a candid conversation about something we don’t talk about enough in the art world: money. Whether you’re just starting your creative business or working to grow it full-time, this episode is here to help you ditch the shame, understand your numbers, and feel more confident managing your finances.

We talk about:

How Samantha’s creative background led her to become a fractional CFO for artists and entrepreneurs Why financial literacy is a game-changer for growing a creative business How to reframe budgeting as a tool for freedom, not restriction The emotional side of spending—and how to navigate it with compassion Setting financial goals that actually support your big dreams Why “money dates” should be on your calendar How to know when it’s time to bring a financial professional onto your team The power of celebrating financial milestones (no matter how small!) What every side hustler should know before going full-time

This is a must-listen for creatives who want to build a sustainable business and a healthy relationship with money—without feeling overwhelmed or behind.

Tools and takeaways:

Tracking your numbers helps you make empowered decisions You deserve to be paid for your work Start with monthly money check-ins—even if it’s just you Awareness around emotional spending can change everything Budgeting doesn’t have to feel heavy—it can actually feel freeing

Connect with Samantha Eck Website: https://firestormfinance.com/ Instagram: @firestormfinance Podcast: Creative Minds, Smart Money