The 5 to 9 Podcast

#020: Building a Business Around Your Niche with Allison Lee

Guest Interview with Allison Lee

In this episode I sit down with Allison Lee, founder and owner of Eventide Pennant Co. for a cozy conversation about the highs and lows of entrepreneurship and everything that goes into running an online creative business. Allison started her business as a side hustle in 2019 and now works full time on her custom pennant business with six employees. Her story is relatable in so many ways and sure to leave you feeling inspired to chase your dreams!

Check out the Eventide Pennant Co. here!

SPONSORS

This episode is sponsored by Shopify. I’ve been using Shopify for the past 10 years to run my online business! Sign up through this link to get your first month for just $1 and discover how Shopify can help you manage and grow your online storefront no matter what stage of the game your business is at!

JOIN OUR TRIBE!

We would LOVE to hear from you! Be sure to connect with us on social. Send us a DM with your thoughts from the show or share a screenshot when you listen in your story! We would so appreciate if you leave a review and share with a friend!

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Connect with us on Facebook: facebook.com/the5to9pod

1. Change Your Limiting Beliefs

• There are more than enough people who want to buy original art.
• There is room for YOU and for all of us to sell our work online.
• Nobody can replace YOU. You are the magic ingredient to your brand!
• Someone else’s success does not equal your failure.

2. Recognize Your Fear

• Confidence is not the absence of fear. Being confident and brave is doing something in spite of being afraid.
• ·       Develop confidence and put your work out there. The fear gets quieter as you gain confidence.

3. Take Action

• Confidence comes through action. It does not happen overnight.
• ·       Taking baby steps is an important action to build confidence.
• Reward yourself for your effort, not just for your results.
• Build up confidence by simply taking action and building trust in yourself that you will follow through on what you say you will do.

4. Serve Before You Sell

• ·      Serve, serve, serve before you ever ask for someone’s money

5. Have The Courage To Fail

• ·      Your success is going to be measured by how many failures you have had. If you are not willing to fail, you will not succeed.
• ·      When something “fails” it doesn’t mean it actually failed, it means you have an opportunity to change things up and learn from the data you’ve collected.
• ·      Have the discernment to listen to your data and let it be your educator.

SPONSORS

This episode is sponsored by Shopify. I’ve been using Shopify for the past 10 years to run my online business! Sign up through this link to get your first month for just $1 and discover how Shopify can help you manage and grow your online storefront no matter what stage of the game your business is at!

JOIN OUR TRIBE!

We would LOVE to hear from you! Be sure to connect with us on social. Send us a DM with your thoughts from the show or share a screenshot when you listen in your story! We would so appreciate if you leave a review and share with a friend!

Follow us on instagram at: @_the5to9podcast

Connect with us on Facebook: facebook.com/the5to9pod

#018: The Three Pillars of Building a Loyal Fanbase

1. Consistency and time
   • We all have a limited amount of time and it can feel overwhelming to have to show up all the time on the many social media platforms
   • Focus on what you can commit to doing consistently
   • Slow and steady growth. Build a strong foundation and avoid the burnout of a rapid overnight rise
2. Authenticity
   • Act as if you’re showing up for one person- this makes it easier and less intimidating, even though you may be showing up for thousands
   • Don’t take yourself too seriously, people gravitate towards people they can trust, and being yourself is a great way to build this trust
   • People don’t only care about what you create. They also care about the person who created it
3. Value
   • Can be entertainment or education
   • Figure out how your brand can provide value to your ideal customer
   • Before you ask for a customer’s money, you need to provide value for free to establish a trust factor. This ties back to the first pillar, consistency. Consistently providing this value will boost customer trust.

If it was supposed to be easy, everyone would be doing it.

If you feel like you don’t have the time, energy, or bandwidth, I want to challenge you to do at least one thing every week consistently.

You don’t have to show up how everyone else is. You need to think about what you can consistently do over a long period of time so that you can build trust and confidence with your community. When they check back, they know that you’ll still be you.

SPONSORS

This episode is sponsored by Shopify. I’ve been using Shopify for the past 10 years to run my online business! Sign up through this link to get your first month for just $1 and discover how Shopify can help you manage and grow your online storefront no matter what stage of the game your business is at!

JOIN OUR TRIBE!

We would LOVE to hear from you! Be sure to connect with us on social. Send us a DM with your thoughts from the show or share a screenshot when you listen in your story! We would so appreciate if you leave a review and share with a friend!

Follow us on instagram at: instagram.com/_the5to9podcast

Connect with us on Facebook: facebook.com/the5to9pod

As an entrepreneur, our mental state, is extremely important to our success. Our success, in turn, is often defined by our mental state. Others may look at us and think we are successful, while we keep moving towards our own constructed mirage of success on the horizon line, never satisfied with our accomplishments.

THANKFULLY! There is an easy way to transform your brain and start feeling more successful, confident, and happy TODAY.

In this episode of The 5 to 9 Podcast, we are doing a deep dive into “The Gap and the Gain” by Dan Sullivan and Dr. Benjamin Hardy.

If you haven’t read this book, stop what you are doing and download immediately. Better yet, purchase a hard copy so that you can take notes. (I've linked through my Amazon storefront below!)

And if you’re not sure if you want to read it yet, listen to this week’s episode where I do my best to break it all down for you!

BUY THE GAP AND THE GAIN THROUGH MY AMAZON STOREFRONT HERE!

SPONSORS

This episode is sponsored by Shopify. I’ve been using Shopify for the past 10 years to run my online business! Sign up through this link to get your first month for just $1 and discover how Shopify can help you manage and grow your online storefront no matter what stage of the game your business is at!

JOIN OUR TRIBE!

We would LOVE to hear from you! Be sure to connect with us on social. Send us a DM with your thoughts from the show or share a screenshot when you listen in your story! We would so appreciate if you leave a review and share with a friend!

Follow us on instagram at: instagram.com/_the5to9podcast

Connect with us on Facebook: facebook.com/the5to9pod

On this installment of the pod, I dive into the five biggest mistakes I've made as a creative entrepreneur and some tips and tricks to overcome them so that you don't make the same mistakes I have over the years! Sit down with a good cup of coffee, pen, and a notepad and lend an ear so you can learn from my mistakes.

This episode is sponsored by Typeform. Discovery the endless posibiliies at Typeform to level up your business. 

And as always, follow us on instagram at: @_the5to9podcast

On this episode of the pod, I break down how social media, specifically Instagram, has changed over the years and ways that I have learned to grow with it. Whether we want to accept it or not, social media is not what it started out as. Everything used to be based off of the number of followers you had, but recent changes have leveled the playing field across all 2.4 billion Instagram users. Everyone now has the chance to go viral. During this episode I will share insight on how what I have learned over the years, and also what I have found out from a call with Meta. I hope you find this information useful!

Check us out on instagram: @ _the5to9podcast

During this episode I got to sit down with Danni and discuss coaching points for creative business owners. Danni is the owner and operator of her business, Alaska Ruth Co., and she creates gorgeous handcrafted polymer clay jewelry. Danni came prepared with some questions, so if you've been wondering how to start your business, sit down, get comfy, and take notes cause this episode is packed full of information that just might help you get your business off the ground!

Follow Danni on insta at: @alaskaruthco

Check out her website at: alaskaruthco.com 

Follow us on instagram at: @_the5to9podcast

If you are interested in checking out all of our painting classes: visit Studio B here!

If you are interested in 1-1 coaching with Brooke: hop on the waitlist here!

In honor or Mother's Day I wanted to get an interview with the OG studio babe, my daughter, Romee. She has been in the studio since before she was born and since then has potentially spent more time in the studio than any other child, and has gone through more paper, markers, and canvases than anyone (no lie).  She is my ultimate encourager and best art companion. Tag along for this episode for a few sweet words and lots of encourgament. 

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This podcast is brought to you by Studiob. Go to studioblearn.com for a full library of guided acryllic painting tutorials and follow @studiob.learn 

Follow us on instagram at @_the5to9podcast

On this weeks installment of The 5 to 9 Podcast we are going to do an indepth look at defining your ideal customer. This is an important aspect for all business owners no matter what stage of your business you're in. I regularly perform this exercise and love to poll my audience to find out more about who my ideal customer is at the core. During the episode we discuss certain strategies and questions that you can utilize to determine your ideal customer.

Click here to download the printable worksheet!

Do you feel like you're ready to turn your side hustle into a full time business? If you feel like this is you, then this episode will help you with that process. In this episode, we discuss the mental shifts needed when turning your creative side hustle into a thriving full time business. I also talk about the three main actions that I implimented in my business model to take my art side hustle to a full time business. 

Follow us on Instagram: @_the5to9podcast

Interested in a guided painting class? Follow studiob on instagram: @studiob.learn