Pete Jenkins is an international speaker, adviser and trainer in Gamification. Pete took the number one spot on the "Gamification Gurus Power 100" in February 2016. Pete founded his company GAMIFICATION+ LTD and has since advised and trained companies of all sizes, both in the UK and internationally, on the use of gamification. He is also Chair of GamFed (the International Gamification Confederation), where he helps spread the use of gamification best practices to benefit as many people and businesses as possible. He's the founder and organizer of Gamification Europe! Pete has been Entrepreneur in Residence at the University of Brighton for 9 years. As well as researching gamification for HR, he lectures on gamification and entrepreneurship at undergraduate and post-graduate levels. Over the past 15 years, Pete has built and sold two businesses. Pete is also an Ambassador for Brighton & Hove Chamber of Commerce.