Brendan Sweeney is the Co-Founder and CEO of Popmenu, a direct end-to-end platform that provides a website builder, online ordering platform, delivery aggregator, and more to over 6,000 small and medium sized restaurants. We'll chat about how the team used its outsider mindset to identify major whitespace for restaurants, the impact of first-party reviews on SEO, and the need for consolidation and competition in the space.