The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions

The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions

By Restaurant Technology Guys Podcast, sponsored by Custom Business SolutionsTechnologyEducationHow To
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The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions episodes

  • Why Your Loyalty Emails Don't Convert — Yosef Peterseil, Blings

    The conversation covers the introduction of Yosef and his background, the development of Bling's video technology, its application in the restaurant industry, and its impact on customer engagement and behavior. The discussion also addresses the fear of AI slop and the integration of Bling's technology with existing marketing systems.

    Takeaways

    • Video-first approach
    • Personalized and interactive videos
    • Integration with existing marketing systems

    Chapters

    • 00:00 Introduction and Background
    • 02:05 Development of Bling's Video Technology
    • 03:43 Application in the Restaurant Industry
    • 08:13 Impact on Customer Engagement and Behavior
    • 21:26 Addressing the Fear of AI Slop
    39 min
  • Why This Franchisee Gave Back $141K — Kyle Huck, Wings Etc.

    The episode features a conversation with Kyle Huck, a multi-unit franchise owner for Wings, etc., and Colton LeTourneau, the senior director of marketing for Wings, etc. They discuss the brand's success, community involvement, and unique menu items.

    Takeaways

    • Community involvement
    • Menu recommendations

    Chapters

    • 00:00 Introduction and Brand Overview
    • 01:19 Kyle Huck's Journey with Wings, etc.
    • 02:15 Colton LeTourneau's Role and Marketing Strategy
    • 02:58 Concept and Differentiation of Wings, etc.
    • 07:29 Community Involvement and Impact
    • 14:35 Local Store Marketing and Franchise Support
    • 28:22 Signature Menu Items and Recommendations
    • 31:13 Closing Remarks and Contact Information
    36 min
  • How a Chick-fil-A Operator Uses AI to Lead — Jon Harmeling

    The conversation covers John's journey from the military to Chick-fil-A, the distinction between leadership and management, and the shift to significance with the use of AI in business operations. It also explores the impact of AI on employee recognition and the power of AI in enhancing business operations and significance. The conversation covers the importance of running a profitable business, automating business processes, using AI for leadership development, overcoming resistance to AI, and implementing AI for business tasks. It also explores the intentional use of AI for leadership, building a leadership development program, and connecting with AI for significance. The discussion concludes with a lighthearted segment on favorite Chick-fil-A orders.

    Takeaways

    • Leadership and management are distinct, with leadership focusing on people and significance, while management focuses on tasks and success.
    • AI can be used to shift from success to significance in business operations, particularly in employee recognition and meaningful engagement.
    • The power of AI lies in its ability to surface opportunities for significance that may be overlooked in the busyness of day-to-day operations. Automate repeatable tasks
    • Use AI for intentional leadership development

    Chapters

    • 00:00 The Journey to Chick-fil-A
    • 03:00 Leadership vs. Management
    • 08:11 The Shift to Significance with AI
    • 10:05 Using AI for Significance
    • 15:07 AI's Impact on Employee Recognition
    • 19:55 The Power of AI in Business
    • 21:20 Running a Profitable Business
    • 22:19 Automating Business Processes
    • 23:14 Using AI for Leadership Development
    • 25:43 Overcoming Resistance to AI
    • 26:33 Tinkering with AI
    • 27:29 Trust but Verify with AI
    • 28:53 Implementing AI for Business Tasks
    • 30:16 Comparing AI and Manual Processes
    • 31:30 Intentional Use of AI for Leadership
    • 33:23 Building a Leadership Development Program
    • 36:13 Connecting with AI for Significance
    • 38:40 Favorite Chick-fil-A Order
    43 min
  • The Recommendation Economy Comes to Restaurants — Pat Venn, PRIMA

    The conversation covers Pat Venn's journey in the hospitality industry, his role at Prima, and the innovative solutions Prima offers to restaurants and diners. It delves into the concept of the recommendation economy and the vision for Prima's future expansion.

    Takeaways

    • Hospitality industry experience
    • Innovative solutions for restaurants
    • The concept of the recommendation economy
    • Future expansion and vision for Prima

    Chapters

    • 00:00 Introduction and Background
    • 01:05 The Journey in Hospitality
    • 01:33 Talk and its Evolution
    • 04:17 Differentiation in the Reservation Platform Space
    • 06:48 Prima: Vision and Mission
    • 11:10 The Concept of the Recommendation Economy
    • 18:24 Attribution and Visibility in the Physical World
    • 27:37 Engagement and Expansion
    • 34:19 Future Vision and Expansion
    39 min
  • Why Storytelling Saved San Pedro Fish Market — Michael Ungaro

    The conversation delves into the journey of the San Pedro Fish Market, highlighting its growth from a small storefront to a renowned dining attraction. It explores the challenges faced, the innovative marketing strategies employed, and the importance of understanding and engaging with the customer base. The discussion emphasizes the power of authentic marketing and the impact of storytelling in building a successful brand. The conversation delves into the power of authentic storytelling in marketing, highlighting the impact of storytelling on brand building and customer engagement. It also explores the adaptation to change and innovation, the utilization of AI in marketing, the art of storytelling, and the significance of the culinary experience in branding.

    Takeaways

    • Family-owned business success
    • Innovative marketing strategies Authentic storytelling
    • Utilizing AI in marketing

    Chapters

    • 00:00 The Journey of San Pedro Fish Market
    • 02:26 Pivoting and Learning from Failures
    • 06:08 Creating an Engaging Dining Experience
    • 07:08 Understanding Customer Base and Value Proposition
    • 10:07 The Evolution of the Brand and Marketing Strategy
    • 18:01 The Power of Authentic Marketing
    • 21:37 Engaging Customers through Storytelling
    • 24:13 The Power of Storytelling in Marketing
    • 25:03 Adapting to Change and Innovation
    • 31:29 Utilizing AI in Marketing
    • 37:50 The Art of Storytelling
    • 43:00 Culinary Experience and Branding
    48 min
  • Restaurant Marketing You Can Track — Brett Linkletter, Dishio

    The conversation delves into the challenges of restaurant marketing and the evolution of marketing strategies in the industry. It explores the power of digital marketing, the importance of targeting and tracking in restaurant marketing, driving repeat business, and the development of a marketing platform to address the needs of the industry. The conversation covers the evolution of e-commerce advertising, the challenges of proving ROI, the complexity of marketing funnels, the journey of building a tech product, raising funds, aspirations for the industry, the power of personalization and AI, and the engagement and consultation process. The key takeaways include the importance of personalization and data-driven marketing in the restaurant industry.

    Takeaways

    • Restaurant marketing challenges
    • Targeting and tracking in restaurant marketing Personalization
    • Data-driven marketing

    Chapters

    • 00:00 The Evolution of Restaurant Marketing
    • 02:56 The Power of Digital Marketing
    • 08:09 Targeting and Tracking in Restaurant Marketing
    • 17:54 Driving Repeat Business
    • 22:58 Building a Marketing Platform
    • 24:00 The Evolution of E-commerce Advertising
    • 25:19 The Challenges of Proving ROI
    • 26:12 The Complexity of Marketing Funnels
    • 27:38 The Journey of Building a Tech Product
    • 28:21 Raising Funds and Aspirations for the Industry
    • 35:46 The Power of Personalization and AI
    • 41:57 Engagement and Consultation Process
    48 min
  • US Foods’ Menu IQ: Snap a Recipe, See Your Food Cost — James Jones

    The conversation covers James D. Jones' background in technology, US Foods' technology-forward approach, the challenges of technology adoption in the food service industry, the impact of COVID-19 on technology adoption, and the development of US Foods' e-commerce platform and sales CRM transformation. It also delves into the benefits of US Foods' Moxie and Menu IQ tools, the use of AI in menu profitability, and the future of technology in the food service industry.

    Takeaways

    • Technology adoption in the food service industry has been slow but is accelerating due to factors like COVID-19 and the move into AI.
    • US Foods is investing in technology to automate processes, improve customer service, and provide transparency in inventory and pricing.
    • The Moxie and Menu IQ tools from US Foods are designed to simplify ordering, inventory management, and menu profitability for restaurant operators.
    • The future of technology in the food service industry involves predictive analytics, flexible delivery options, and tools to help operators make informed decisions about menu innovation and ingredient choices.

    Chapters

    • 00:00 Introduction and Background
    • 02:53 Challenges of Technology Adoption in Food Service
    • 06:56 US Foods' Technology-Forward Approach
    • 08:08 Benefits of Moxie and Menu IQ Tools
    • 29:31 Future of Technology in the Food Service Industry
    40 min
  • California Pizza Kitchen Scaled on Culture — Rick Rosenfield

    Rick Rosenfield, co-founder of California Pizza Kitchen, shares the story of how he and his partner, Larry Flax, changed the way America eats pizza. From their humble beginnings as federal prosecutors to creating a unique brand that set trends and transformed the industry, Rick's journey is a testament to innovation and vision. The conversation delves into the creation of California style pizza, the introduction of upscale casual dining, and the translation of unique flavors to salads, all of which contributed to the success of California Pizza Kitchen. The conversation with Rick Rosenfield covers the growth and development of the California Pizza Kitchen brand, focusing on the unique open kitchen design, the selection of locations, and the establishment of a strong company culture. Rick also discusses the motivation behind writing the book and the importance of fostering a strong culture in business.

    Takeaways

    • Innovation in the restaurant industry
    • Creating cravable menu items Open kitchen design
    • Opportunistic real estate strategy
    • Building a strong company culture
    • Motivation behind writing the book

    Chapters

    • 00:00 The Birth of California Pizza Kitchen
    • 01:40 From Law to Pizza
    • 03:02 The Emergence of California Style Pizza
    • 04:29 Expanding the Brand and Concept
    • 07:05 Anchoring Upscale Shopping Centers
    • 08:04 The Evolution of Menu and Concept
    • 09:02 The Strategy of Upscale Casual Dining
    • 13:32 Innovative Menu Creation
    • 18:37 Transition to Salads
    • 21:54 The Unique Open Kitchen Design
    • 22:50 Selecting Locations and Staffing
    • 29:11 The Evolution of CPK's Culture
    • 37:42 The Motivation Behind Writing the Book
    44 min
  • Surcheros: The Tex-Mex Franchise Winning in Towns Everyone Else Skips

    The Restaurant Technology Guys podcast features Luke Christian and Jake Philpotts,, the founder and vice president of development at Surcheros, a fast-casual Tex-Mex restaurant chain. They discuss the unique founding story, the passion for people, site selection, off-prem sales, and the franchisee experience.

    Takeaways

    • Passion for people drives the success of Surcheros.
    • Site selection and off-prem sales are critical for the growth of the brand.
    • Franchisees are attracted to the authenticity and transparency of the Surcheros team.

    Chapters

    • 00:00 Founding Story and Unique Concept
    • 03:16 Passion for People and Purpose
    • 06:32 Site Selection and Off-Prem Sales
    • 09:27 Franchisee Experience and Engagement
    • 25:19 Product Differentiation and Innovation
    • 29:57 Franchisee Selection and Cultural Fit
    • 33:07 Brand Expansion and Product Recommendations
    42 min
  • Don’t Mess With Breakfast: Inside The Big Biscuit — Chad Offerdahl

    The CEO of The Big Biscuit, Chad Offerdahl, shares the brand's journey, growth, and menu innovation. He discusses the concept's focus on Southern comfort food, the success of traditional breakfast items, and the balance between technology and hospitality. The brand's regional expansion and franchisee selection criteria are also highlighted.

    Takeaways

    • Southern comfort food is experiencing a resurgence in the marketplace, with a shift towards traditional and reliable breakfast options.
    • The Big Biscuit emphasizes cultural fit and shared values when selecting franchisees, focusing on regional growth and operational simplicity.
    • Menu innovation is driven by guest demand, operational feasibility, and the brand's commitment to traditional breakfast offerings.

    Chapters

    • 00:00 Introduction to The Big Biscuit
    • 01:30 The Story Behind The Big Biscuit
    • 04:31 The Resurgence of Traditional Breakfast
    • 06:26 Kansas City as a Hub for Restaurant Brands
    • 09:30 Service Model and Hospitality
    • 11:15 Balancing Technology and Hospitality
    • 14:18 Franchise Expansion and Selection Criteria
    • 21:29 Menu Innovation and Guest Experience
    32 min

About The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions

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Restaurant Technology Podcasters... Drawing from years of combined experience in restaurant technology, implementation, and marketing, The Restaurant Technology Guys are here to help you run your…

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