How should we be setting goals and measuring success in the nonprofit sector? We discuss this with Brian Reich, Author of Shift & Reset and founder of little m media. In his book he asks us to ‘imagine that there is a meteor headed toward earth/your cause’, given this urgency how can we test solutions that actually work, solutions that have a chance to knock this meteor off course. How should we think about our mission if we ACTUALLY want to change how the world works?

This is part 1 of 2 of our in-depth conversation with Brian.

Shift & Reset on Amazon. Follow Brian on twitter!

Episode 33

Speaker 1: This is Using The Whole Whale. A podcast that brings you stories of data & technology in the non-profit world. My name is George Weiner, your host, and the chief whaler of WholeWhale.com. Thanks for joining us.

speaker 1: I had the chance to catch up and interview a friend of mine, Brian Rich, the author of Shift & Reset, a great social impact and change book, and he’s also the founder of little M media. We talk a bit about the book and his experience with that, and some work he’s currently doing with the UN refugee agency, UNHCR, and really fascinating thinking big-picture about how do we reach the right people, who are the right people, and ultimately what are we going t