Zeke DeSantis and Conrad DeMasi are the co-founders of Provecho, a link-in-bio recipe product for the next generation of chef creators building their audiences on social media. On TikTok alone, there are nearly 60 billion views for content tagged #FoodTikTok, but no easy-to-follow recipe guide nor a streamlined way for culinary influencers to monetize their recipes through branded sponsorships. In this episode, we’ll dive into the startup’s two-sided marketplace between chefs, CPG brands, and consumers, what Instacart’s TikTok partnership means for its strategy, and the startup’s vision to become the link between online recipe discovery and home cooking.