MAFFEO DRINKS: Built Bottom-up

035 | Thinking long-term when developing a new drinks brand | Part 1/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)


Listen Later

This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS


In Episode 035, I chatted with Sebastian Barnick, Director at Pleasant Land Distillery. Starting life in the Royal Navy, he became a certified distiller and WSET educator with a wealth of experience in wines and luxury spirits. He is an NPD professional and runs a sustainable contract distillery in the UK. I hope you will enjoy our chat.


Timestamps

(1:36); Origins of a Liquid and Brand

(7:48); Rectifying Vs Distilling

(11:10); Disconnect between Pricing and Quality

(18:42); The Bottom Up Era

(20:04); Value Chain Construction

(27:01); Where Do The First 10,000 Pounds Go



About The Host: Chris Maffeo

About the Guest: Sebastian Barnick


This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]

A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com 

...more
View all episodesView all episodes
Download on the App Store

MAFFEO DRINKS: Built Bottom-upBy Chris Maffeo

  • 5
  • 5
  • 5
  • 5
  • 5

5

4 ratings


More shows like MAFFEO DRINKS: Built Bottom-up

View all
Bartender at Large by Bartender at Large Network

Bartender at Large

184 Listeners

The Daily by The New York Times

The Daily

112,426 Listeners

VinePair Podcast by VinePair

VinePair Podcast

302 Listeners

The Big Picture by The Ringer

The Big Picture

5,679 Listeners

Today in Focus by The Guardian

Today in Focus

993 Listeners

Park Street Insider Podcast by Park Street Companies

Park Street Insider Podcast

17 Listeners

The Rest Is History by Goalhanger

The Rest Is History

15,261 Listeners

The Rest Is Politics: Leading by Goalhanger

The Rest Is Politics: Leading

820 Listeners