Atul Sood is the Chief Business Officer at Kitchen United, one of the leading ghost kitchen providers in the US with 13 live facilities. The startup has recently partnered with Simon Property Group and Westfield to open next-gen food courts within their malls as well as Kroger to allow shoppers the ability to mix and match from different virtual and physical restaurant brands in a single takeout or delivery order. In this episode we’ll talk about how ghost kitchens can disrupt the marketplace model, the importance of pickup, and how retailers and real estate owners are leveraging Kitchen United’s technology and labor.