Points of discussion:

1. 2023 Beer Branding Trends Review

2. New York Times article

3. Some Brand Architecture solutions: The Beyond Beer Handbook  

4. Check out the Joe Camel JAMA Studies and subsequent lawsuits from the 90s. Wild to think that as many as 90% of 6 year old children could accurately match the Joe Camel campaign with the brand itself.

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

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