Get Jonathan's new book, The Obvious Choice at your favorite bookseller. Learn more here.

0:00 – Introduction
1:47 – Self-Publishing vs Traditional
3:19 – Finding Your Niche for Success
6:49 – The Power of a Back Catalog
11:25 – Self-Publishing vs. Traditional Publishing
16:09 – The Content Hamster Wheel Myth
19:11 – Focus on Real-World Impact
23:15 – The Games of Influence vs. Business
42:25 – The Four-Step Content Creation Framework
53:05 – Thought Leadership vs. Influencership
1:01:11 – Final Thoughts & How to Connect with Jon