The roles of leaders have changed. No longer is it enough to do outstanding work. Being able to communicate it and do so in an effective way, to those who matter is the key to success. We are joined by  who is a CIO Leadership Coach and Advisor, Digital Strategist and Executive Partner. He works with leaders on their positioning and branding, internally and externally. In this conversation, Marcus breaks down the framework he applies when he works with his clients and also shares practical examples how you can implement those steps straight away.   Connect with Marcus Darbyshire on Build your Personal Brand (also when you're busy):   Join an to ask any burning questions on all things Branding, Marketing and Career Progression.