This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS

In Episode 040, I continued the conversation with Julian Davies from Episode 039. Feel free to listen to that, as well. He started as a Sales guy for Stella Artois in the UK, then moved to SABMiller where he wrote the brand-building strategy, before taking a Senior Marketing role at Bombay Sapphire. He now consults start-ups and is the Founder of Ostara English vermouth. I hope you enjoy our chat.

Time Stamps

00:00 Introduction

00:15 The Importance of Bartenders

04:27 The Social Entourage

07:37 The Limits of Misaligned KPIs

16:30 Developing Healthy KPI Habits

20:00 A Certain Occasion For A Certain Person

23:53 Liquid vs Story for Brand Building

31:22 Story Has a Purpose

34:08 What's Your Angle?

37:39 Wrap Up

About The Host: Chris Maffeo

About The Guest: Julian Davies

This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]

A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com