In this special KubeCon episode, Itiel sits down with Jono Bacon of CNCF fame to talk about his career in building developer and user engagement for open-source technologies. Jono shared his early experiences with Linux and how it sparked a passion for community building. They discuss their current coaching company, Stateshift, which helps various tech companies, including those in the CNCF ecosystem, improve their community outreach, brand building, and user adoption. Examples of successful community building, like GitLab and Dagger, are mentioned. Jono concludes with advice on how companies can stand out at events and in their broader engagement strategies by being unique and fostering genuine interactions.