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Host: Jarvis T. Gray, The Quality Coaching Co.
Guest: Denika Moore, CEO of Mothers With Attitude, LLC

Summary:
In this candid and inspiring episode, host Jarvis T. Gray welcomes Denika Moore, founder of Mothers With Attitude (MWA), a unique organization dedicated to supporting families—especially those impacted by addiction, incarceration, and health inequities. Denika opens up about her personal journey from addiction and family loss to becoming a champion for maternal health and reentry support, particularly in Black and Brown communities.

Key Discussion Points:

• Denika’s Origin Story:
  • How her own struggles and experiences in addiction, loss, and recovery inspired her to launch Mother With Attitude, LLC.
  • The importance of lived experience in connecting with and advocating for her clients.
• Values and Mission:
  • Integrity, empowerment, respect, and holistic, judgment-free care.
  • A deep commitment to meeting clients where they are and supporting both individuals and families through pregnancy, addiction, and reentry.
• Business Strategy & Goals:
  • Desire to reach more Black and Brown communities and bridge resource gaps in places that lack access to holistic maternal and family support.
  • Building a sustainable model by leveraging both non-profit grants and for-profit Medicaid billing, as well as establishing strategic partnerships and sponsorships.
• Overcoming Barriers:
  • Navigating challenges of competition with larger organizations that have shifted focus away from personal mission to profits.
  • Creative grassroots approaches to obtaining resources, such as securing donations from retailers and leveraging grant support for clients.
• Marketing Insights from Jarvis:
  • The power of marketing a movement, a lifestyle, and a transformation—identifying which resonates most with Denika’s mission.
  • Finding a clear market-dominating position by articulating the unique problems MWA solves for specific communities.
  • Building a client ecosystem and pursuing aggressive sponsorship goals.
• Actionable Advice:
  • Tips for building strategic partnerships, setting up a CRM, leveraging drip campaigns, and structuring both grant and sponsorship outreach.
  • Being clear on client avatars (who is served, how, and by whom the services are funded).
  • Developing packages that clearly communicate the distinct value MWA brings.
• Personal Reflections:
  • Denika’s courage and passion for helping others, especially mothers facing adversity.
  • The importance of building community, teaching next generations, and prioritizing impact over profit.

Connect with Denika Moore & Mothers With Attitude:

• Doula & peer mentorship services for justice-involved families and those impacted by addiction.
• For partnerships, support, or service inquiries, reach out via community networks or look for MWA in maternal health directories.

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