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042 | Building Flavor From Grain to Cask, How Each step Plays a Role in Recruiting Consumers | Part 1/2 with André de Almeida of Inside the Cask (Glasgow, Scotland)
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS
In Episode 042 I had the pleasure of chatting with André de Almeida. He is a Drinks Industry Consultant and Founder of the "Inside the Cask" website. André has 20 years of experience having worked with Loch Lomond Group, William Grant & Sons, Edrington, and other drinks companies. He is also a Drinks Jury Member at Spirits Selection by Concours Mondial de Bruxelles.
Time Stamps
0:00 Introduction
1:39 Starting From Brand or Liquid?
3:51 Bringing In New Whisk(e)y Drinkers
9:18 Whisk(e)y Education
12:53 Category Bridging For Whisk(e)y
18:53 Category Jumping With Wood
25:41 Clear Target Occasion Vs Pigeonholing
27:38 Recruitment Via Cocktails
35:22 The Role Of Bottom-Up Trade
40:49 Outro
About the Host: Chris Maffeo
About the Guest: Andre De Almeida
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]
A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
View all episodes
By Chris Maffeo
5
44 ratings
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS
In Episode 042 I had the pleasure of chatting with André de Almeida. He is a Drinks Industry Consultant and Founder of the "Inside the Cask" website. André has 20 years of experience having worked with Loch Lomond Group, William Grant & Sons, Edrington, and other drinks companies. He is also a Drinks Jury Member at Spirits Selection by Concours Mondial de Bruxelles.
Time Stamps
0:00 Introduction
1:39 Starting From Brand or Liquid?
3:51 Bringing In New Whisk(e)y Drinkers
9:18 Whisk(e)y Education
12:53 Category Bridging For Whisk(e)y
18:53 Category Jumping With Wood
25:41 Clear Target Occasion Vs Pigeonholing
27:38 Recruitment Via Cocktails
35:22 The Role Of Bottom-Up Trade
40:49 Outro
About the Host: Chris Maffeo
About the Guest: Andre De Almeida
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]
A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
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