Using the Whole Whale - A Nonprofit Podcast

045: Data Storytelling with Avinash Kaushik


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Data data everywhere, but not a drop to analyze. Avinash Kaushik, the Digital Marketing Evangelist for Google, co-Founder of Market Motive Inc and author of best selling analytics books shares his thoughts on the difficult process of turning data into insights. How can we tell stories with our data and what is the role of a data analyst in a nonprofit? Avinash shares great frameworks for how to approach the MASSIVE problem of leveraging data in an organization.

There is a story in every data set, some more useful than others. The executive team is more likely to take a nap when presented with “interesting” spreadsheets, but if there is a clear narrative that explains the insight AND the way forward you are doing it right in the eyes of Avinash.


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There is a story in your data, find it, tell it, use it to make real impact in your organization. Click To Tweet
Podcast w/ @avinash. Care about, Do about, Impact if done: The critical approach to analyzing data. Click To Tweet
Resources
  • Occam’s Razor Blog data storytelling post
  • Occam’s Razor Blog: Custom reports Google Analytics
  • Occam’s Razor Blog: Digital marketing and measurement model
  • TrueSocialMetrics.com
  • Nonprofits Mentioned
    • Smile Train
    • ...more
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