Points of discussion:

1. How has the in-house vs. external agency dynamic evolved over the last decade.

2. Why are designers such assholes? (Were we born this way?)

3. Why we advocate for breweries to build in-house teams.

4. “Look how the massacred my boy.”

5. A few common arrangements between in-house groups and an external agency (strategy + execution, strategy + some execution, all strategy and no execution, no strategy and all execution).

6. How we work with an in-house to team to get the most mileage out of a clients budget.

7. The power of building guidelines together.

8. Post-project After Action Reviews (AARs).

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