In this episode, Kierra shares the 3 strategic reasons why she started a podcast and her content strategy for the podcast. This is part 2 of a 5 part series where she breakdown her omni-channel marketing strategy per platform. You can skip back to tune into the Email strategy episode for part 1. 

Ready to create a lead gen strategy so your business doesn't solely rely on referrals? Then check out my <a href="https://klcthestudio.com/services#vip-day" rel="noopener noreferrer" target="_blank">2-day VIP day.</a> In this VIP day, we build out your messaging, marketing, and client experience strategy so you can learn how to create demand for your services.

In this episode, Kierra shares the 3 strategic reasons why she started a podcast and her content strategy for the podcast. This is part 2 of a 5 part series where she breakdown her omni-channel marketing strategy per platform. You can skip back to tune into the Email strategy episode for part 1. Ready to create a lead gen strategy so your business doesn't solely rely on referrals? Then check out my 2-day VIP day. In this VIP day, we build out your messaging, marketing, and client experience strategy so you can learn how to create demand for your services.

In this episode, Kierra shares the 3 strategic reasons why she started a podcast and her content strategy for the podcast. This is part 2 of a 5 part series where she breakdown her omni-channel marketing strategy per platform. You can skip back to tune into the Email strategy episode for part 1. 

Ready to create a lead gen strategy so your business doesn't solely rely on referrals? Then check out my <a href="https://klcthestudio.com/services#vip-day" rel="noopener noreferrer">2-day VIP day.</a> In this VIP day, we build out your messaging, marketing, and client experience strategy so you can learn how to create demand for your services.

05. How I'm using PODCAST to grow my business

"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry.

Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales.

And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses.

It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services. 

Which is why it feels off when you're told to host a webinar to sell your $10K branding package, run a five-day challenge to sell your operations management package, or build a workshop to get leads for your catering services.

When in reality, there's an entirely different approach that needs to happen when you're selling hands-on, custom services that require trust, time, and a completely different sales process.

Here, the strategies are designed exactly for service providers and aspiring agency owners who want to become the obvious choice for their clients. 

This podcast is where Kierra breaks down how to attract clients through content while maintaining the work you love and the life you've built.

Each week, you'll get practical, no-BS insights on offer clarity, positioning, content strategy, and systems designed for service providers who are busy in client delivery.

Tune in and learn how to become the obvious choice in your industry.
Visit: www.klcthestudio.com

Business

Marketing

"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry. Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales. And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses. It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services. Which is why it feels off when you're told to host a webinar to sell your $10K branding package, run a five-day challenge to sell your operations management package, or build a workshop to get leads for your catering services. When in reality, there's an entirely different approach that needs to happen when you're selling hands-on, custom services that require trust, time, and a completely different sales process. Here, the strategies are designed exactly for service providers and aspiring agency owners who want to become the obvious choice for their clients. This podcast is where Kierra breaks down how to attract clients through content while maintaining the work you love and the life you've built. Each week, you'll get practical, no-BS insights on offer clarity, positioning, content strategy, and systems designed for service providers who are busy in client delivery. Tune in and learn how to become the obvious choice in your industry. Visit: www.klcthestudio.com

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05. How I'm using PODCAST to grow my business

05. How I'm using PODCAST to grow my business

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