As tech managers, we cannot succeed without relationships, especially our vendor relationships. Joe talks with Jason Ward and Chris Smith from UK-based Involve VC about the importance of understanding client needs, as well as the future direction of pro-AV. We discuss cloud services, benefits vs. technology, AVaaS, PSNI, InfoComm, podcasting, and why Aston Villa is the best football team in English Premier League. Jason is the Sales & Marketing Director and Chris works as the Channel Manager for Involve Visual Collaboration.