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054 | How to Build a Drink Brand Bottom-up | Chris Maffeo with Vani Gupta Dandia (New Delhi, India)
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS
In Episode 054 I had the pleasure of speaking with Vani Gupta Dandia. I was a guest in her Marketing with Vani Podcast were she interviews marketing people from various industries. We dived into the Drinks Industry, looking at it from outside. I hope you will enjoy our chat
Time Stamps
0:00 Intro
0:26 Background
2:00 What Differentiates Alcohol
3:05 Target Occasions
7:35 Bridging Categories
9:22 Gender Stereotypes
11:12 Tracking What You Can Track
13:47 Educating Consumers
18:11 Role Of Storytelling
20:24: Bottom Up Trade
24:17 Being Everything To Everyone
26:40 Playing with Variations
31:39 Cross Generational Appeal
36:36 Functional VS Recreational
39:54 Building Brands Bottom Up
46:17 Outro
About The Host: Chris Maffeo
About The Guest: Vani Gupta Dandia
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]
A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
View all episodes
By Chris Maffeo
5
44 ratings
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS
In Episode 054 I had the pleasure of speaking with Vani Gupta Dandia. I was a guest in her Marketing with Vani Podcast were she interviews marketing people from various industries. We dived into the Drinks Industry, looking at it from outside. I hope you will enjoy our chat
Time Stamps
0:00 Intro
0:26 Background
2:00 What Differentiates Alcohol
3:05 Target Occasions
7:35 Bridging Categories
9:22 Gender Stereotypes
11:12 Tracking What You Can Track
13:47 Educating Consumers
18:11 Role Of Storytelling
20:24: Bottom Up Trade
24:17 Being Everything To Everyone
26:40 Playing with Variations
31:39 Cross Generational Appeal
36:36 Functional VS Recreational
39:54 Building Brands Bottom Up
46:17 Outro
About The Host: Chris Maffeo
About The Guest: Vani Gupta Dandia
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]
A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
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