Carle Stenmark is a General Partner at VMG, a hybrid consumer growth equity and software venture fund with over $1.2bn in committed capital. The fund has backed names like Spindrift, Stone Brewing, and Kind on the consumer side and Wee!, Afresh, and Swell on the tech side. In this episode, we’ll chat about how VMG leverages its software investments to help its portfolio brands, the state of valuations for CPG and tech startups, and the future of personalization and sustainability.