This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS

In Episode 56, I continued the conversation with Georgie Bell, The Heart Cut's co-founder from Ep.55. She has extensive industry experience, having previously worked at Diageo, Bacardi, and the Scotch Malt Whisky Society.

We discussed how to explain a product, starting from a liquid, going into taste profile, storytelling, and target occasions. We closed with a dive into the life of a start-up with learnings and course correction to build bottom-up. I hope you will enjoy our chat.

Time Stamps

0:00 Intro

0:24 Where Do You Start

4:46 Importance Of Follow Up

7:41 Importance Of Normal Bars

13:05 Importance Of Off-Trade

15:18 When To Wholesale?

17:09 One Bottle, One Case, One Pallet

23:40 Building Demand With Partners

30:56 The Drinks Ecosystem

34:20 Start Up Challenges

47:34 Contact Details

49:19 Outro

About The Host: Chris Maffeo

About The Guest: Georgie Bell

This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]

A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com