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Host: Jarvis T. Gray
Guest: Shlomit Liberty, Founder & Owner, Patient Path NYC

Episode Summary

In this engaging episode of the Excellence In Healthcare podcast, host Jarvis T. Gray spotlights small business innovation in healthcare by interviewing Shlomit Liberty, founder of Patient Path NYC—a unique independent patient advocacy service in New York City. Shlomit delves into her journey from clinical healthcare roles at leading hospitals to building her company focused on helping patients and families navigate complex hospitalizations and transitions.

Key Topics & Highlights

• Shlomit’s Background & Inspiration
  • Decade-plus experience as a medical speech language pathologist in top hospitals in NYC and California.
  • Firsthand experience with families overwhelmed by unexpected hospitalizations inspired her to launch Patient Path NYC (“personal medical crisis manager”).
• Independent Patient Advocacy: What Is It?
  • Board Certified Patient Advocate — how the role differs from traditional hospital-based advocates.
  • The independent advocate works only for the patient and their family (not hospitals/insurance), empowering informed healthcare decisions without giving medical advice.
• Services Offered by Patient Path NYC
  • Bedside support during hospital stays.
  • Medical chart reviews, translation of complex medical language, and direct communication with care teams.
  • Community education: Talks and workshops for the public, caregivers, assisted living staff, and healthcare providers.
• Business Insights & Strategies
  • Challenges: Low public awareness of independent advocacy and timing—families often discover services too late.
  • Marketing advice: Building “customer avatars” to identify and target ideal clients, whether aging individuals or caregivers navigating complex care for loved ones.
  • Recommendations for expanding reach through educational movements, lifestyle integration, partnerships, and potential consulting/licensing models for healthcare organizations.
• Scaling Thoughtfully
  • Shlomit discusses scaling her business while maintaining intimacy and quality of service.
  • Establishing strategic partnerships with elder care lawyers, social workers, and physicians.

Actionable Advice & Takeaways

• Patient Advocacy Is for Everyone
  • Not just for seniors—vital support for younger patients, caregivers, and families through unexpected health crises.
• Build Awareness Early
  • Proactive education can prevent missed opportunities for advocacy.
• Strategic Growth
  • Document partnerships, develop targeted marketing, and consider consulting/lifecycle service models for broader impact.

Connect with Shlomit Liberty & Patient Path NYC

• Website: patientpathnyc.com
• Email: [email protected]
• LinkedIn: Shlomit Liberty

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