The word 'storytelling' is everywhere, and it seems it has blown up over the last few years although it is the oldest form of communication there is. And still- it's one of the biggest challenges people face when they want to build their Personal Brand: telling their story. What to say? Which one to choose? Don't think you have a story? Or you have a story but it's not very interesting? If any of those statements sound familiar, then you've come to the right place because in today's episode I'll share with you the why, the what and of course, the how when it comes to telling your story to build your Personal Brand. ownload the Step-by-Step Guide: Personal Branding for busy Professionals Connect with Petra Zink on LinkedIn Join us at an upcoming office hour and get your burning questions answered. Check dates here