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Justin Guarini became a household name in 2002 as the runner-up in Season 1 of American Idol. From there, he's starred in multiple Broadway shows and, in 2015, began appearing in Diet Dr. Pepper commercials as "Lil' Sweet."

But the road to success has not always been an easy one.

Through the ups, down, and complete direction reversals that the public is often not made aware of, Justin ended up in unexpected territory, fascinated with the ins and outs of what allows entertainers, influencers, and entrepreneurs to be confident in moments when they're feeling anything but.

It's been a journey that led to the creation of his Core Confidence program and his soon-to-be-released book, Unshakeable Confidence.

In this incredible conversation, Justin and I discussed confidence -- that "thing" that every creative person lacks at one point or another, no matter how much success he or she attains!

Interview highlights:

[4:30] Confidence is not necessarily something you’re born with. You don’t “have it” or not. The formula that stands the test of time when it comes to consistent confidence.

[7:28] The non-negotiable component that Justin tags onto the end of the philosophy “Be. Do. Have.” 

[9:59] Are 1500 thread-count Egyptian cotton sheets in the hotels of Bel Air really that great? 

🗞️ The Damn Good "Can't Stop Writing" Formula

Grab the free nonfiction or memoir kickstart that's helped hundreds of authors get out of their heads and into the flow: 

👉 https://www.publishaprofitablebook.com/chapterone

✍️ You've Been Thinking About This Book Forever. So let's start writing (for real this time).
 
No incense, inspirational playlists, or fancy mantras. Just a clear, doable plan to get your nonfiction or memoir draft written in 33 days. 

👉 https://www.publishaprofitablebook/writethebook

WANT TO SELL MORE BOOKS (WITHOUT THE SELF-PROMO CRINGE)?

Grab my 25+ done-for-you email templates, book launch graphics, and book promo tools designed to help nonfiction, memoir, and fiction authors build buzz and drive sales, without feeling pushy. 

🎉 CLICK HERE to access to the templates

Your readers are waiting! Let's get your book published!

PublishAProfitableBook.com/Publish (use code AUTHOR25 for 25% off!)

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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

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Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth