Our Services Now Booking. www.klcthestudio.com 
 
VIP DAY: Create or Refresh your core offer, raise your prices and have the content strategy you need to sell your new offer in 10 weeks or less. 
Pay in full bonus: Save $500 and we will build your client experience system. 
 
Mentorship: Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyond Instagram and referrals.

Our Services Now Booking. www.klcthestudio.com VIP DAY: Create or Refresh your core offer, raise your prices and have the content strategy you need to sell your new offer in 10 weeks or less. Pay in full bonus: Save $500 and we will build your client experience system. Mentorship: Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyond Instagram and referrals.

06. What is Merchandising?.... the answer to why your content isn't converting.

"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry.

Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales.

And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses.

It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services. 

Which is why it feels off when you're told to host a webinar to sell your $10K branding package, run a five-day challenge to sell your operations management package, or build a workshop to get leads for your catering services.

When in reality, there's an entirely different approach that needs to happen when you're selling hands-on, custom services that require trust, time, and a completely different sales process.

Here, the strategies are designed exactly for service providers and aspiring agency owners who want to become the obvious choice for their clients. 

This podcast is where Kierra breaks down how to attract clients through content while maintaining the work you love and the life you've built.

Each week, you'll get practical, no-BS insights on offer clarity, positioning, content strategy, and systems designed for service providers who are busy in client delivery.

Tune in and learn how to become the obvious choice in your industry.
Visit: www.klcthestudio.com

Business

Marketing

"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry. Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales. And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses. It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services. Which is why it feels off when you're told to host a webinar to sell your $10K branding package, run a five-day challenge to sell your operations management package, or build a workshop to get leads for your catering services. When in reality, there's an entirely different approach that needs to happen when you're selling hands-on, custom services that require trust, time, and a completely different sales process. Here, the strategies are designed exactly for service providers and aspiring agency owners who want to become the obvious choice for their clients. This podcast is where Kierra breaks down how to attract clients through content while maintaining the work you love and the life you've built. Each week, you'll get practical, no-BS insights on offer clarity, positioning, content strategy, and systems designed for service providers who are busy in client delivery. Tune in and learn how to become the obvious choice in your industry. Visit: www.klcthestudio.com

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06. What is Merchandising?.... the answer to why your content isn't converting.

06. What is Merchandising?.... the answer to why your content isn't converting.

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