In this episode, after going over some personal progress and my son's college scholarship, we opened the treasure chest of knowledge surrounding our marketing efforts.  

We talked about the differences between public speaking and webinars, the importance of a curiosity-based hook and how to position it with proof of concept, etc.  We covered the importance of modeling someone in the industry and selling at price points that make sense.  

We talked about making the offer irresistible while highlighting the pain points you're going to solve.  We also covered the big picture for the business as a whole as well as the importance and value of doing challenges.  Let's go!