Baris Karadogan is the Co-Founder and CEO of Jingle, a new hyperlocal marketplace enabling mobile commerce of artisanal foods like ice cream, prepared meals, pastas, and more. In this episode we’ll talk about the difficulty in scaling food truck-centered businesses like Wonder, the push vs. pull model of delivery, and how five-minute impulse deliveries from a van could be more sustainable than 15 or 30 minutes.