My guest today is UK's most experienced business mentor and author of 12 books Lucy McCarraher. She is the Co-Founder and Managing Director of Rethink Press, as well as Founder of the Business Book Awards. Today we talk about why you should become an author to gain authority as an expert in your field. 

What You Will Learn In This Episode:

• How publishing a book looks like from the publisher’s side
• The specifics of business publishing market
• Why you need a professional team to support you in the publishing process
• 5 good reasons to write a book: for yourself, to gain authority and influence, to get speaking engagements, to help prospects and clients, and to benefit from “book magic” 
• How to use Amazon as a search engine
• Why you should not use book as a lead magnet
• How Business Book Awards give recognition to authors and books in business and self-development field

So, if you want to stand out as an authority, write that book, but first do your due diligence on how you’re going to get it done, and always ask for professional help to get professional results.

Links and Resources:

• Lucy McCarraher’s website, https://www.lucymccarraher.com/
• How to Write Your Book Without The Fuss, by Lucy McCarraher, https://amzn.to/2uVmoEi
• A Book of One’s Own, by Lucy McCarraher, https://amzn.to/3bP3Gi8
• Confidence to Get Visible Course, https://annaparkernaples.co.uk/confidence/
• Get Visible: How To Have More Impact, Influence and Income by Anna Parker-Naples, http://bit.ly/GetVisiblePaperback  and http://bit.ly/GetVisibleeBook