A brand experience is the feeling created by your brand's design, identity, packaging, communications, and environments. Designing a brand experience can feel challenging and abstract for most business leaders as they struggle to figure out where to start. In this Bonus Next Step, BELAY’s VP of Marketing, Dorian Usherwood, helps us identify a starting point by sharing four companies doing a great job of brand experience and encourages us to understand why these companies resonate so well with consumers.