Branding isn’t just about pretty colors and a polished logo—it’s about knowing who you serve and how you want to be known. Sara Campbell dives deep into what studio branding really means for independent music teachers and how it shapes the students you attract. From defining your ideal client to writing authentic website copy and using real studio photos, Sara shares practical strategies that help teachers stand out without burning out. If you’ve ever struggled to put your teaching vibe into words or want your online presence to reflect the magic happening in your studio, this episode will give you clarity, confidence, and next steps.

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Today's Guest

Sara Campbell is a business and marketing coach for independent music teachers who want to run thriving studios without losing their minds (or their weekends). She’s the founder of Savvy Music Studio, where she helps teachers clarify their offers, streamline their systems, and show up online with confidence. With 20+ years of teaching experience and over a decade of coaching, Sara is known for her strategic brain, casual style, and her ability to make business feel way less overwhelming. She lives in Pennsylvania with her husband and three extremely opinionated cats.

About Rachel Ehring

Dr. Rachel Ehring is a pianist, teacher, music administrator, and lover of piano teaching gadgets. She holds a DMA in Collaborative Piano from the University of Colorado Boulder and a MM in Accompanying from the University of Kansas. She currently serves as Director at St. John’s Conservatory of the Arts in Orange County, CA. Previously, she held positions at Concordia University Irvine and Henderson State University. Rachel is passionate about empowering music teachers to create engaging and exciting lessons for students of all ages. When she isn’t playing the piano, you might find Rachel reading books with her son or walking her beagle Frieda.

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