Justin Mares is an entrepreneur behind better-for-you CPG brands like Kettle & Fire, Perfect Keto, & Surely and co-founder in TrueMed, a payment integration that allows health-promoting merchants to accept pre-tax HSA and FSA funds. In this episode, we’ll talk about designing decentralized, local economies around food, uncover some of the perverse incentives of Big Food lobbying that impacts our health, and look at the potential for personalized nutrition and wearables to improve preventative healthcare.