Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com 

In episode 072 I was hosted by Filiberto Amati on his Growth, Brands and More Podcast.

I shared my journey from being a Sales guy in Rome to working at major beverage companies in Europe until founding MAFFEO DRINKS.

We discuss the fundamental principles of building brands from the bottom up, the importance of having a clear and consistent strategy, and how to execute it successfully across different markets and channels.

I also talk about the value of small empirical experiments, the balance between strategy and execution, and how to handle unexpected opportunities.

Tune in to gain deep insights into the art and science of beverage brand building.

Time Stamps

00:00 Introduction to the Maffeo Drinks Podcast

01:09 Interview with Filippo Bertomatti

01:56 Chris Maffeo's Career Path

05:15 Challenges and Insights in Brand Building

06:33 Defining a Good Strategy

10:50 Consistency and Simplicity in Strategy

24:39 The Role of Frugality in Brand Building

28:38 Empirical Experiments and Market Testing

39:52 Handling Unexpected Opportunities

46:35 Conclusion and Final Thoughts

About The Host: Filiberto Amati

About The Guest: Chris Maffeo

This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]