When you hear the term "go-giver" what do you think of? Do you think of someone who gives and gets nothing in return? Or do you think of someone who gives value consistently and ultimately reaps financial rewards as a result?

Our guest for today's episode, Bob Burg, defines it as the latter. Bob is the co-author of the best-selling book, The Go-Giver, a book that has sold over half a million copies around the globe. Bob is also an international speaker and the man behind The Go-Giver Sales Academy, a two-day event that helps entrepreneurs and business owners accelerate their growth.

It's an absolute honor to have Bob on the show; listen in as we discuss the principle of The Go-Giver, its five laws, plus much more!

Listen to this episode and discover:

· What does it actually mean to "go-give"?

· What is the only reason people buy from you?

· Bob explains the difference between price and value.

· In a free market exchange, what are the two profits?

· What is a "phonus balonus" and how do you avoid being one?

· And so much more!

Episode Overview

On this episode of Grow My Revenue, Bob and I cover a lot of ground, including people's biggest misunderstandings about the concept of being a go-giver, what holds most people back in sales conversations, and the five laws in The Go-Giver.

Bob says the biggest misconception people have about being a go-giver is that it means you don't care about profits. That idea is patently untrue; being a go-giver simply means shifting your focus to one of giving to others first and providing consistent value to them.

By doing so, you will increase your profits and revenue, because at its core, selling is about focusing on what the other person wants, needs and desires. And when you do that in a genuine way, people want to buy from you, and they want to refer business to you. According to Bob, this is the single greatest skill you can have: a highly developed and authentic interest in the other person. When you have that, the rest – including profits – will follow.

To explain the principles of the go-giver on a deeper level, Bob shares a brief summary of each of the five laws covered in the book.

Also on today's edition of the show, Bob and I discuss the skills that hold most people back during sales conversations, what to do if you discover that you and your client aren't a good fit, and his Go-Giver Sales Academy. Tune in for all of that and more on this episode of Grow My Revenue with Bob Burg!

For full show notes and other resources, please visit: http://www.ianaltman.com/podcast/bob-burg/