The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.

This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.

In episode 073, I continue the conversation with Filiberto Amati on his Growth, Brands and More Podcast. I explain the concept of 'Drinks Builder' and we delve into the blurred lines between marketing and sales, discussing how to create demand before capturing it.

I emphasize the importance of understanding customer needs, solving problems with your brand, and building communities, particularly among bartenders.

We discuss successful case studies, the impact of strategic thinking on the supply chain, and tools for effective marketing and advocacy.

This conversation is packed with insights on creating a strong demand for your beverage brand through a bottom-up approach.

Time Stamps

00:00 Introduction and Episode Overview

01:12 Understanding the Concept of Drinks Builder

02:17 Creating Demand Before Capturing It

03:46 The Role of Bartenders and Community Building

05:18 Strategic Thinking and Supply Chain Impact

06:23 Building a Commercial Proposition

07:39 Generating Demand in Non-Traditional Venues

11:55 The Importance of Insight and Problem-Solving

21:07 The Role of Advocacy and Community in Marketing

33:08 Final Thoughts and Conclusion

About The Host: Filiberto Amati

About The Guest: Chris Maffeo

Wanna know what the conversation above means for your team? It's in the paid section.

For €100 a year you get access to Maffeo Confidential (Private Podcast) and get this analysis and access to the full archive of 125 episodes, each one translated from industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com