MAFFEO DRINKS: The Bottom-up Reality

078 | Chris Le Beau | Emotional Storytelling in Cocktail Menu | Decoding Cocktails Podcast


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Episode Deep-Dive Analysis Available at maffeodrinks.com 


In this episode of the Maffeo Drinks Podcast, with guest Chris LeBeau, we explore the nuances of flavor profiles, consumer preferences, and the intricacies of crafting an exceptional cocktail.


LeBeau shares insights on how different cultural backgrounds and personal tastes influence drink choices and experiences.


He discusses the importance of storytelling and emotions in drink presentation, the role of brands in cocktail creation, and how bartenders and consumers can better communicate to achieve a satisfying drinking experience.


The dialogue emphasizes understanding where good drinks originate, looking beyond brands to quality ingredients, and exploring novel mixer concepts.


The episode invites listeners to embrace drink-making with a discerning palate and open mind.

00:00 Welcome to the Mafeo Drinks Podcast

00:28 The Ferris Wheel of 50 Best Bars

00:54 Taste Profiles and Restaurant Experiences

03:02 Categorizing Cocktails and Menu Descriptions

07:55 Brand Influence on Cocktail Menus

10:34 Personal Preferences and Cocktail Choices

17:51 Cultural Influences on Taste

21:29 The Impact of Small Additions in Cocktails

21:57 Bridging Taste Profiles: From Rum to Whiskey

22:41 Exploring Boulevardier Variations

23:47 Understanding Barrel Aging and Spirit Mellowing

24:55 Building Trust with Customers2

5:32 Maximizing Tasting Experiences in Classes

26:09 Avoiding Assumptions in Drink Preferences

30:18 The Importance of Reading the Room

36:55 Evaluating Bartender Skills and Drink Quality

39:42 Final Thoughts and How to Connect

About The Host: Chris Maffeo

About The Guest: Chris LeBeau


Interested in Presentations, Workshops, or Advisory? You can get in touch at [email protected] or find out more at maffeodrinks.com 

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MAFFEO DRINKS: The Bottom-up RealityBy Chris Maffeo

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