In this episode of the Maffeo Drinks Podcast, Chris Maffeo discusses the dynamic nature of the drinks industry with guest Philip Duff.

The conversation highlights the challenges large companies face in adapting to market demands and the agility of smaller brands to innovate.

The discussion delves into the importance of grassroots brand building and understanding consumer behavior, using examples like Peroni's success in Scandinavia and Mezcal's rise.

Maffeo and Duff critique the reliance on standard research reports and emphasize the value of unconventional insights.

The episode concludes with insights into risk-taking in large firms and the significance of sustaining brand relevance through continuous market engagement.

00:00 Introduction and Welcome

00:28 Big Companies vs. Small Brands

02:38 Case Study: Peroni's Success in Scandinavia

05:40 The Impact of Mexican Cuisine on Agave Spirits

07:46 Challenges in Big Firms and Market Research

13:14 The Art of Brand Building

24:00 The Mezcal Trend and Luxury Marketing

26:39 Understanding Consumer Trends

31:38 Conclusion and Farewell

About The Host: Chris Maffeo

About The Guest: Phillip Duff