<p>This Week: Arthur Baker and Saul Colt join Bob to discuss P&G's approach to data mining with AI, understanding AEO vs GEO, abusing your mascot, why the jury's still out on Telly, plus this week's #FairFailFoul.</p>

This Week: Arthur Baker and Saul Colt join Bob to discuss P&G's approach to data mining with AI, understanding AEO vs GEO, abusing your mascot, why the jury's still out on Telly, plus this week's #FairFailFoul.

<p>This Week: Arthur Baker and Saul Colt join Bob to discuss P&amp;G's approach to data mining with AI, understanding AEO vs GEO, abusing your mascot, why the jury's still out on Telly, plus this week's #FairFailFoul.</p>

0803-The BeanCast: Mascot Death Orgies

The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun. Subscribe today!

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0803-The BeanCast: Mascot Death Orgies

0803-The BeanCast: Mascot Death Orgies

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