This Week: Saul Colt, Jason Lonsdale, and Scott Monty join Bob to discuss content vs. culture, reviewers vs. influencers, CMOs vs. everything else, Florida vs. Netfix, plus this week's #FairFailFoul.

This Week: Farrah Bostic, Rose Cameron, and Saul Colt join Bob to discuss Cannes insights, PlayStation's marketing of GTA VI, consumers on AI data, whether sports fans are done with influencers, plus this week's #FairFailFoul.

This Week: Augie Ray, Ron Tite, and Cyndee Woolley join Bob to discuss EA Sports going programmatic, film marketing's age dilemma, FIFA's sponsorship controls, Target and Isaac Mizrahi, plus this week's #FairFailFoul.

This Week: Augie Ray, Ron Tite, and Cyndee Woolley join Bob to discuss EA Sports going programmatic, film marketing's age dilemma, FIFA's sponsorship controls, Target and Isaac Mizrahi, plus this week's #FairFailFoul.

Saul Colt, President, The Idea Integration Company

Jeff Cruz, CCO / Office Lead, MRM Detroit

Colby Vogt, Founder / President, CoVo

Bob Knorpp, Host, The BeanCast

Stripped Down Ads

World Cup Ad Trends

Google’s AI Summary Liability

Ferrari Luce Controversy

Find all sources on our Flipboard page

FAIR: KFC Sweden creates borderline disgusting ads you can’t look away from

FAIL: Swimwear brand, CupShe, sends out a racist edict

FOUL: Restauranteur picks a fight with an influencer

This Week: Saul Colt, Jeff Cruz, and Colby Vogt join Bob to discuss stripped down ads, World Cup ad trends, Google's liability for AI mistakes, the Ferrari Luce controversy, plus this week's #FairFailFoul.

Saul Colt, President, The Idea Integration Company

Mitch Joel, Co-Founder, ThinkersOne.com

Bob Knorpp, Host, The BeanCast

Google i/o Announcements

Hyping the World Cup

Why Human Writing Still Wins

YouTube Driving AI Recommendations

Find all sources on our Flipboard page

FAIR: The Obsession movie interactive billboard campaign

FAIL: Starbucks South Korea apologize a second time for ad referencing massacre

FOUL: Ad location data shown to be helping US adversaries in targeting US service members

This Week: Saul Colt and Mitch Joel join Bob to discuss the fallout over Google's I/O announcements, hyping the World Cup, why human writing is still preferred, YouTube driving AI recommendations, plus this week's #FairFailFoul.

Duane Forrester, Author/Speaker/Advisor, DuaneForrester.com

Ted Wright, CEO, Fizz

Bob Knorpp, Host, The BeanCast

Why SEO Still Matters

Creators Get Upfronts Attention

AI’s Regulatory Quagmire

Response Time Driving Loyalty

Find all sources on our Flipboard page

FAIR: Assassin’s Creed Black Flag gets attention with a $500,000 Caribbean scavenger hunt

FAIL: Liquid Death collab with Pop Tarts generates attention, but is still disgusting

FOUL: Political money is flowing to influencers, largely unsupervised

This Week: Duane Forrester and Ted Wright join Bob to discuss why SEO still matters, creators on the mainstage at the upfronts, AI regulation hell, response time affects loyalty, plus this week's #FairFailFoul.