If you think nonprofit branding is important, this podcast is for you.

We speak with author, speaker, marketer, brand and customer experience evangelist, educator, and consultant Elaine Fogel, president and CMO of Solutions Marketing & Consulting LLC located in Scottsdale, Arizona. A sought-after marketing and branding thought leader who specializes in small-to-medium businesses and nonprofit organizations, Elaine speaks to us about the elements of a strong brand:

Purpose

Consistency

Professionalism

Commitment

Elaine's background in working with celebrity spokespeople and corporate partnerships with the likes of Nike, Ford, Aventis, and Air Canada has also given her the expertise to write Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success (a 2016 Finalist in the National Indie Excellence Awards as well as the Next Generation Indie Book Awards). We talk about those 7 ideas and more.

We also love her blog, Totally Uncorked.