In July 2022, Bose Corporation and Lexie Hearing announced a partnership to bring Bose’s self-fitting hearing aid technology to the Lexie Hearing product line. The new Lexie B1 Hearing Aids 'Powered by Bose', allow wearers to fit, program, and control their hearing aids “with clinically proven, audiologist-quality results — without a doctor visit, hearing test, or prescription.”   

In this episode, Amyn Amlani sits down with Lexie Hearing CEO, Nic Klopper, and Andrew Sabin, Research Lead at Bose, to discuss the newly announced partnership and what it means for consumers and for the two companies moving forward. They discuss their thoughts on the OTC market and how they see it developing into the future.  

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