Sign up to save your podcasts
Or
Share 090 | BCB2024 | Winning with Distributors: From Your Home Market to Export | Park Street University | Michael Vachon, Soren Hansen, Emily Pennington, Chris Maffeo
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
090 | BCB2024 | Winning with Distributors: From Your Home Market to Export | Park Street University | Michael Vachon, Soren Hansen, Emily Pennington, Chris Maffeo
Episode Deep-Dive Analysis Available at maffeodrinks.com
This Episode of the Maffeo Drinks Podcast features a roundtable discussion from BCB Bar Convent Berlin 2024 hosted by Park Street University.
Emily Pennington moderates a discussion on distribution strategies in the European market.
Joined by guests Soren Hansen (Bemakers), Michael Vachon (Maverick Drinks), and Chris Maffeo (MAFFEO DRINKS), the conversation centers around the role of distributors in brand building and entry strategies for EU markets.
Key topics include identifying the right distributors, pricing challenges, maximizing event activations, and focusing on sell-through rates. Listeners will gain invaluable insights into building a successful beverage brand in Europe, with practical advice on market research, brand involvement, and leveraging different sales channels.
Timestamps:
00:00 Introduction and Podcast Overview
00:32 Welcome to Park Street University Stage
01:13 Panelist Introductions
02:03 Understanding Distribution Strategies
04:31 Differences Between Importers, Distributors, and Brokers
08:19 Challenges in Pricing Across Markets
12:23 Market Observations and Trends
19:35 Finding the Right Distributor
22:24 Understanding Market Logistics
23:47 Building Brand Presence
24:42 Navigating Economic Challenges
26:35 Effective Market Entry Strategies
29:45 Timeline for Market Penetration
32:00 Leveraging Digital and Omni-Channel Strategies
35:40 Event Activation Best Practices
42:36 Direct-to-Consumer Models
43:49 Key Takeaways for Distribution Relationships
46:04 Conclusion and Final Thoughts
Interested in Presentations, Workshops, or Advisory? You can get in touch at [email protected] or find out more at maffeodrinks.com
View all episodes
By Chris Maffeo | MAFFEO DRINKS
5
44 ratings
Episode Deep-Dive Analysis Available at maffeodrinks.com
This Episode of the Maffeo Drinks Podcast features a roundtable discussion from BCB Bar Convent Berlin 2024 hosted by Park Street University.
Emily Pennington moderates a discussion on distribution strategies in the European market.
Joined by guests Soren Hansen (Bemakers), Michael Vachon (Maverick Drinks), and Chris Maffeo (MAFFEO DRINKS), the conversation centers around the role of distributors in brand building and entry strategies for EU markets.
Key topics include identifying the right distributors, pricing challenges, maximizing event activations, and focusing on sell-through rates. Listeners will gain invaluable insights into building a successful beverage brand in Europe, with practical advice on market research, brand involvement, and leveraging different sales channels.
Timestamps:
00:00 Introduction and Podcast Overview
00:32 Welcome to Park Street University Stage
01:13 Panelist Introductions
02:03 Understanding Distribution Strategies
04:31 Differences Between Importers, Distributors, and Brokers
08:19 Challenges in Pricing Across Markets
12:23 Market Observations and Trends
19:35 Finding the Right Distributor
22:24 Understanding Market Logistics
23:47 Building Brand Presence
24:42 Navigating Economic Challenges
26:35 Effective Market Entry Strategies
29:45 Timeline for Market Penetration
32:00 Leveraging Digital and Omni-Channel Strategies
35:40 Event Activation Best Practices
42:36 Direct-to-Consumer Models
43:49 Key Takeaways for Distribution Relationships
46:04 Conclusion and Final Thoughts
Interested in Presentations, Workshops, or Advisory? You can get in touch at [email protected] or find out more at maffeodrinks.com
More shows like MAFFEO DRINKS: Bottom-up Insights
View all
Bartender at Large
184 Listeners
The Daily
112,630 Listeners
VinePair Podcast
300 Listeners
The Big Picture
5,648 Listeners
Today in Focus
988 Listeners
Park Street Insider Podcast
17 Listeners
The Rest Is History
14,794 Listeners
The Rest Is Politics: Leading
821 Listeners