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There are four core human drives (motivations) that form how people think and behave.

Understanding these core drives helps us to understand what people want, as well as provides us with information on how to help others with services that meet these wants through business.

Satisfy all these wants = a great business idea!

Learn about these four basic drives and how they affect our behavior, and apply these lessons to your English learning in this episode of the Feel Good English podcast.

Personal development for English learners.