In this episode of the Maffeo Drinks Podcast, host Chris Maffeo is joined by Sophie Cookson, a seasoned expert in the liquor industry with over a decade of experience in Dubai and the UAE.

Sophie shares insights on the evolving liquor landscape in the Middle East, discusses the challenges and opportunities for small and medium-sized brands in the region, and the importance of having a regional strategy.

The conversation also touches on the role of Dubai duty-free as a significant channel for marketing and brand building. Sophie emphasizes the need for brands to have local presence and support to thrive in the Middle East market.

Tune in to learn about the unique dynamics of the Gulf region’s liquor market and how brands can successfully navigate this complex but rewarding environment.

Key Highlights:

• Navigating the evolving liquor landscape in the Middle East

• Strategic insights for small and medium-sized brands entering the market

• The unique role of Dubai duty-free in brand building

• Essential strategies for establishing local presence and support

Timestamps:

00:00 - Introduction and Welcome

00:30 - Guest Introduction: Sophie Cookson

01:07 - The Liquor Industry in Dubai

02:41 - Challenges and Opportunities for Small Brands

04:24 - Legalities and Regulations in the UAE

07:39 - Brand Building Strategies

10:56 - The Role of Expats and Duty-Free

15:10 - Supporting Bartenders and Craft Brands

26:25 - Travel Retail Opportunities

35:36 - Conclusion and Contact Information