This week on the podcast, Chief Whaler George Weiner chats with Emily Dulcan, Online Community Experience Lead at Cystic Fibrosis Foundation. Joining CFF after 3 years as Digital Director at the Peace Corps, Emily knows from community building.

She talks with George about how the Cystic Fibrosis Foundation overcomes the challenge of in-person interaction for CF patients (who generally cannot be in proximity to one another) through the ability to be close-from-a-distance online while ensuring privacy in an increasingly un-private world.

Consider this with your digital strategy: Is it all about building the quantity of your followers? What about the quality? (Spoiler alert: There’s room for both.)