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Nikki is a powerful coach, with clients at companies like Aston Martin, and a background as a coach to leaders at Apple. She left the corporate world, has quickly become a Prosperous Coach and she is wondering how to make the shift to Influential Coach?
In today’s conversation, I am able to show her that she has an outdated self-image. Don’t we all?!
If you're interested in becoming an Influential Coach, like Nicky, you may be closer than you think…
Enjoy!!
Love. Rich
PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules
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Welcome to 1 Insight with Rich Litvin, a podcast for extraordinary top performers and their coaches. In this episode, Rich delves into the paradox of high-paying clients. He begins by reflecting on his own journey from coaching clients who paid $10 a month to working with high-paying clients who invest significantly more.
Rich emphasizes that the concept of a high-paying client is relative. What might feel like a high-paying client today can evolve as you grow in your coaching practice. The key is recognizing that your pricing will change over time.
He shares a personal story of starting his weight training journey, highlighting how even using just the bar can be challenging initially. Similarly, in coaching, everyone starts somewhere, and what seems high-paying now might become the norm later.
Rich emphasizes the importance of doing inner work to overcome doubts, fears, and insecurities about pricing. He encourages coaches to practice stating their fees until it becomes natural.
While high-paying clients aren't a necessity for everyone, Rich shares that they allow him to provide free content like articles. He mentions that coaches have the freedom to choose how they want to play the coaching game.
The episode closes with a reminder that coaching is about leading and transforming people's thinking. If you're interested in learning more about Rich's community of extraordinary top performers, visit https://richlitvin.com/1-insight/.
The paradox of high-paying clients is that they don't exist, yet they are everywhere. Your journey as a coach is to determine how you want to play this game, embrace pricing changes, and lead your clients to transformative insights.
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Welcome to "One Insight" with Rich Litvin. In this episode, Rich explores "Sex vs. Cash Theory," a concept that resonates with coaches and high-achievers. Discover the art of balancing passion with pragmatism in your coaching journey.
Loneliness of Success
Rich acknowledges the isolation that success can bring. As you excel, you might feel like an imposter. Rich stresses the importance of support for accomplished individuals, who often need it more than they realize.
Power of a Single Insight
Rich's coaching centers on creating profound insights. A single insight can reshape your world. Coaching, for him, is about catalyzing these transformative moments.
Defining "Sex vs. Cash Theory"
The episode introduces "Sex vs. Cash Theory" by Hugh McLeod, distinguishing between "fun, sexy" work and the work that "pays the bills." Rich highlights the need to balance these aspects in coaching.
Pragmatism is Vital
Rich emphasizes pragmatism in a coach's career. While the "sexy" projects are thrilling, practical work ensures financial stability. This stability offers freedom and peace of mind.
Sustainable Coaching Career
Finding equilibrium between passion and practicality is key. For some, a day job or cash project serves as the foundation for coaching's exciting projects. This balance nurtures both creativity and financial security.
Embrace Change and Innovation
Rich encourages coaches to embrace evolution. Sexy projects may become cash projects over time and vice versa. Coaches should welcome change and seek fresh opportunities.
Low Boredom Threshold
Many coaches share a low boredom threshold. They constantly seek new challenges and create innovative ventures, keeping their work dynamic.
Rich concludes by underlining the importance of financial stability alongside passion. Balancing "sex" and "cash" projects is the recipe for a fulfilling coaching career. Explore more insights and join a community of high achievers at https://richlitvin.com/1-insight/. Remember, a single insight can transform everything. Stay curious and pursue those life-changing moments.
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Do you ever get frustrated that your husband, wife, mum or bank manager don't understand this thing you do called coaching? In this episode, I coach Jill, who is an expert in understanding both high-level data and high-level leaders. In real time I help her create a tool—a piece of Intellectual Property (IP)—that means she'll never again have to answer the question, "What do you do?" with the answer, "I'm a coach..."
Enjoy!
Love. Rich
PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules
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Today, Rich dives into the transformative concept of Fantasy Realization Theory by NYU professor Gabriele Oettingen. Join him as he explores how fantasies, dreams, and obstacles shape our journey to success.
Key Takeaways:
Fuzzy Feeling of Dreams: Discover the magic of the warm emotions that dreams ignite. Learn why envisioning your future can elicit that fuzzy feeling, making your goals feel within reach. A goal, after all, is a place to come from, not just a destination.
Balancing Positivity and Reality: Explore the challenge of balancing dreams with real obstacles. Delve into the power of mental contrasting – holding positive outcomes alongside potential negatives. This dynamic mindset enhances your commitment to long-term goals, introducing you to the "WOOP" strategy.
The WOOP Strategy: Uncover the transformative WOOP strategy: Wish, Outcome, Obstacles, and Plan. Define your wishes and dream outcomes. Embrace obstacles realistically and strategize. Dream big, but also break down your goals into manageable steps. This strategy becomes your compass, guiding your journey.
Sustaining Habits Beyond Trainers: Embark on a story of sustainable change. Learn from personal experiences, like the struggle to maintain fitness without a trainer. Understand the importance of creating habits that persist beyond external influences.
Empower Your Journey: Empower yourself with habits that propel you forward, regardless of circumstances. Tune in to this episode to unlock the secrets of Fantasy Realization Theory and embrace the "WOOP" strategy for a future that's both exciting and achievable.
Don't miss out on future episodes! Subscribe, leave a review, and share this podcast with fellow dreamers. Connect with Rich on social media and learn more about Fantasy Realization Theory and the transformative "WOOP" strategy.
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You know what I love the most about coaching around insight? It's that I have no idea walking into a session, just what is going to occur.
In this conversation, Lauren wants my guidance on using intuition in coaching. And Anthony wants to let go of the unrelenting guilt—common to so many high performers—that he isn't yet where he wants to be.
How on earth will I bring these two conversations together?
There's only one answer to that question. It's to be totally present and in the moment. And to discover what happens along the way.
It turns out that Anthony has his biggest insights listening to Lauren. And Lauren has her biggest insights listening to Anthony. And that is actually the magic of coaching more than one person at a time
Love. Rich
PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules
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Ever wondered what the magic ingredient is that sets influential coaches apart? Well, it's none other than the art of influence. And today’s guest, Daniel Priestley, is the master of this craft. Daniel is the person who doesn't just talk the talk; he walks the walk, and you're going to see it shine through in this conversation.
Today's episode features an interview Daniel did with the entrepreneurial extraordinaire, Chris Do. Daniel is not just a successful entrepreneur; he's taken businesses from scratch to multimillion-dollar wonders and his book “Key Person of Influence” is dynamite for coaches.
Also, Join Daniel and me for an exclusive event in October in Los Angeles, on harnessing the power of influence to drastically improve your business and make a real difference to your clients. Head over to https://richlitvin.com/deep-dive/
Love. Rich
PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules
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Praveen coaches brilliant leaders in the tech world. But he feels like he is hiding. He feels like he's in a place of comfort as a coach. He feels that he's not really stepping up as a leader. I draw out a distinction that shifts everything for him, based on a 2,500 year old quote by Lao Tzu: "A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves..."
Love. Rich
PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules
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A single insight can take a lifetime of searching, or as you'll hear, sometimes a life-changing insight can come in less than 5 minutes! My guest in this episode is Marli Watt. Marli is the Vice President of an International Pharmaceutical Company which manufactures products for very rare diseases. She's a very accomplished leader and heads up an international team of 60 people.
Marli wanted help getting clarity on what's next for her but she quickly found out that clarity is not what she needed..
Enjoy!
Love. Rich
PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules
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Escape the trap of instant gratification and constant distractions by taking charge of your decisions using the power of if-then statements. In this episode, we’ll be discussing how incorporating if-then statements can liberate you from unconscious patterns and enable you to make deliberate and conscious choices.
PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules
From the publisher's feed
Most coaches are building a business. A few are building a body of work, with clients knocking at their door.
1 Insight is for the second kind.
Elite clients have sought out Rich…

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