1 Simple Thing Podcast | Build a Better Business by Building a Better You!

Author Scott McKain discusses our modern competitive world, and what it takes to stand out and distinguish ourselves from others. On this episode, he talks about the first cornerstone of distinction: Clarity. Who are you? Who are you not? What do you stand for? Why would a customer choose you instead of the alternatives in the marketplace? 

There’s never been a better time to go into business for yourself. Many of us want to, but don’t even know where to start. Author Susan Solovic shares tips on the strategies and mindsets you need in these highlights from episodes 266-269, based on her book “It's Your Biz: The Complete Guide to Becoming Your Own Boss.”

Author Susan Solovic encourages you to hire people who are smarter than you are, especially people who have talents and skills you don’t have. Equally important is to put the right people in the right seats, and those who are ready to row in the same direction, so you all have the same vision.

Author Susan Solovic talks about the importance of managing your money when you start a business. Susan points out that entrepreneurs are creative people, and sometimes don’t know the fundamentals of good accounting and money management to grow their business and make it financially worthwhile.

Author Susan Solovic says success in business does not necessarily require innovation to the point where you’re creating markets or coming up with the next cool, sexy gadget. Instead, it’s those small little tweaks in your business operations that produce outrageous success for you. Create a noticeable difference so that people have a reason to select you over the competition and to stay loyal to you.

Author Susan Solovic gives advice on becoming your own boss. She talks about the critical step of Changing your Attitude; to have the mindset that says, “I believe in this, I’m passionate about this, and I’m going to do whatever it takes. I’m going to be persistent, and I’m going to see that this works.”

What does it mean to become a “Category of One”? How can we so differentiate ourselves from our competition that we stand out from the crowd? On this episode we recap episodes 261-264 and highlight what Joe Calloway talked about from his book, “Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison.”

Author Joe Calloway talks about making a commitment and deciding to go forward. There aren’t any secrets of success, everybody pretty much knows what they need to do. The big problem is we are not doing it. Joe encourages everyone to pull the trigger on taking action. Often the very act of “deciding to go”is the greatest differentiator between the very successful and the mediocre. 

Author Joe Calloway talks about focusing on what matters most. Joe teaches that you can’t rely on your past successes. Instead, we have to stay disciplined and improve on those things that create the biggest payoff. You always need to get better at those basics because your market changes all the time. In the face of that constant change, will you be relevant to your customers tomorrow?

Author Joe Calloway talks about his three customer rules:  

Joe asks, “What are you doing that is a higher priority than taking care of your customers and making that connection?”